Effective Frequency

Do you have a message that you want the world to hear? Perhaps you are called to get the word out about a particular issue, whether it is a personal lesson learned, a job that requires advertising for your product or service, or something else you are quite passionate about. How do you get people to listen . . . and take action?

The marketing world emphasizes the principle of Effective Frequency.

What’s Effective Frequency? Effective frequency is the number of times people must be exposed to a message (or advertising) before they act on it. Experts debate on how many times are necessary–every person is different. Statistics show that on average, people need to be exposed to a message or see an ad seven to twenty times before they ‘buy’ into it.

A London businessman, Thomas Smith, wrote the following in 1885 regarding advertising. I’ve modified it a little bit to expand the idea beyond just sales:

1. The first time people look at any given ad or message they don’t even see it.

2. The second time, they don’t notice it.

3. The third time, they are aware that it is there.

4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before.

5. The fifth time, they actually read the ad or listen to the message more fully.

6. The sixth time they thumb their nose at it.

7. The seventh time, they start to get a little irritated with it.

8. The eighth time, they start to think, “Here’s that weird, confounded idea again.”

9. The ninth time, they start to wonder if they’re missing out on something.

10. The tenth time, they ask their friends and neighbors if they’ve tried it.

11. The eleventh time, they wonder how the company is paying for all these ads, investing more and more to get the word out.

12. The twelfth time, they start to think that it must be a good product.

13. The thirteenth time, they start to feel the product or idea actually has value.

14. The fourteenth time, they start to remember wanting exactly this solution for a long time.

15. The fifteenth time, they start to yearn for it because they feel they can’t afford it.

16. The sixteenth time, they accept the fact that they will go for it sometime in the future.

17. The seventeenth time, they make a note to bite the bullet.

18. The eighteenth time, they curse their poverty for not allowing them to buy into this terrific concept.

19. The nineteenth time, they count their money, their time, and their resources very carefully.

20. The twentieth time prospects see the message, they believe and commit to what is being offered.

What do you want to communicate? If you have a message you want to share with the world, be consistent in all your actions and words. The more people see you and what you have to offer in life—with effective frequency—the more they will begin to listen and eventually receive. So, keep up the good work . . . and keep talking about it.

Since I’m posting this blog on my own dream interpretation website, my message (I think it is worth repeating) is:

1) Listen to your dreams—to determine your destiny and your direction. Your dreams are nighttime messages that can guide you in your waking life. Unlocking your dream meanings can bring a greater spiritual understanding of your current circumstances, answers to dilemmas you may be experiencing, and directions to step more fully into your life’s destiny or calling.

2) Listen to your dreams—to determine your destiny and your direction. Your dreams are nighttime messages that can guide you in your waking life. Unlocking your dream meanings can bring a greater spiritual understanding of your current circumstances, answers to dilemmas you may be experiencing, and directions to step more fully into your life’s destiny or calling.

3) Listen to your dreams—to determine your destiny and your direction. Your dreams are nighttime messages that can guide you in your waking life. Unlocking your dream meanings can bring a greater spiritual understanding of your current circumstances, answers to dilemmas you may be experiencing, and directions to step more fully into your life’s destiny or calling.

4) . . . now read it about 17 more times! Let us know how we can help you with your dreams.

Effective Frequency